Scientists are skeptical. It’s what drives them to tackle some of the world’s most important questions. It’s also what makes them a tricky audience to reach. By focusing on this segment for more than a decade, Harris D. McKinney has lived life science. We’ve talked to thousands of individuals, including lab directors, bench scientists, geneticists, clinicians and pharmaceutical executives, to uncover valuable insights and deliver real impact. From instruments and assays to diagnostics and pharmaceuticals, HDM knows how to speak to your customers. Life science is all about developing a deeper understanding, and we believe life science marketing is no different.
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